Disney Raises Prices for Streaming Services by as Much as 27%::Walt Disney Co.
is raising the prices of its streaming services, including a 27% increase for
the advertising-free version of the flagship Disney+.
TLDR:
Current ad free plans for Disney+ and Hulu are now raising $3 more on October 12. Both becoming $13.99 and $17.99.
I guess that is the fault of not being aware of alternatives, or brand royalty.
Average Users just want to be comfortable with watch they already have and don’t want to hassle to learn new habits.
Disney simply chose to skip the voting and went straight to forbid password sharing. They are hoping for gaining new customers like Netflix .