I’m genuinely curious about peoples thoughts on this.

It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.

So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?

  • njordomir@lemmy.world
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    5 days ago

    They really shouldn’t be allowed to name anything after a single letter. VW, BMW, ABC, TBS are all bad enough. X conflicts with too many established uses.

    • jol@discuss.tchncs.de
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      5 days ago

      None of those brands you mention are letters. They mean things, and in fact started by being called those things, but people organically shortened their names. Stress on organically. X as a name is trying so hard to sound cool and futuristic that people felt forced to adopt it, and instantly hated it.

  • Contramuffin@lemmy.world
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    5 days ago

    Without another name change, I don’t think that phrase will ever go away, for the simple fact that X as a name is too short and nondescript. In speech, X could refer to a someone you broke up with, or it could just be the beginning of another word, serving as a prefix. In text, it could refer to the actual letter itself, or the close button on a window, or a placeholder, or something NSFW.

    There’s simply too many ways that X can be interpreted that even if people associate Twitter with X, people will still specify “formerly Twitter” just to avoid confusion

  • MimicJar@lemmy.world
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    5 days ago

    Comcast introduced the “Xfinity” branding in 2010. I still call refer to it as “Comcast”. Any conversation I have where an ISP comes up, the word “Comcast” is used. If someone says “Xfinity”, they often follow it up with “you know, Comcast”.

    Now that’s a VERY clear brand change.

    The name “X” is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on “X” and I guarantee within a year the new owner will change the name back to Twitter.

    • Steve@communick.newsOP
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      5 days ago

      In that case Comcast is still the company name. Xfinity is just a branding of the consumer services division.

  • Concave1142@lemmy.world
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    5 days ago

    It will always be Twitter to me. X is a variable in a math problem… not a company name. Oh, I’m also lazy and have never used Twitter.

  • Nibodhika@lemmy.world
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    5 days ago

    Forever, unless they start calling it Xcom (which would then be confused with the game) X itself could also mean Xorg (https://x.org) which is a lot older. Not to mention that it looks like someone forgot to remove a placeholder “in the site X, many people talk about…”

    • litchralee@sh.itjust.works
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      5 days ago

      When I see “Xitter”, I think it might be pronounced Exeter, like the town in southwest England. But that feels like an undeserved slight against the good people of Devon and England.

  • T156@lemmy.world
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    4 days ago

    I don’t think ever. Twitter has too big of a brand name and recognition, where X does not, and they’ll keep coasting on it (their emails to you still say “formerly known as Twitter”). News sites and places will keep calling it Twitter because X is too confusing of a name, and certain parts of their reader-base will simply have no idea who it is that they’re on about, and some social media will call it Twitter because X is a silly name, and they do not respect Elon Musk’s rebranding of Twitter in much the same way that he does not respect his daughter’s name or identity.

    • Steve@communick.newsOP
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      4 days ago

      I didn’t realize their own promotional emails still reference Twitter. That’s intereating.

    • Tujio@lemmy.world
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      5 days ago

      I think it might be this. A lot of traditional media outlets are mad about twitter becoming such a necessity for them. The old guard is mad that they have to cater to this bullshit online platform. The new guard is mad at the fact that the best outlet for breaking online news is suddenly owned and operated by a fascist.

      All of them want to say that x is bullshit, but they don’t want to actually lose the clicks/ market share that comes with it. So they keep passive-aggressively calling it twitter.

      Drunkenly thinking about it, this is kinda like calling a trans person by their dead name. Except it’s insulting a shitty company led by a shithead, so I’m cool with it.

  • harc@szmer.info
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    5 days ago

    Yeah, its getting absurd by now. Maybe we should help with the rebranding a lil bit… In Polish I prefer to call it exTwitter, but in English I’d hope calling it just “formerly” will catch on.