Fuck dude, it’s all so goddamned depressing. The only sliver of hope I have is that I can pass my knowledge to my kids and teach them better much younger. Hopefully enough people do this sort of thing that we might finally pull ourselves out of our bullshit ignorance. I know it’s worth nothing, but I’m sorry all the same.
This is exactly it for me. If you give me cash, I will appreciate it but just end up saving it. If you give me a gift card I will use it to buy something I wouldn’t have otherwise.
Plus, you can be more intentional with gift cards. Was your dad talking about how much he’d like a new fishing pole? Getting him a gift card to an outdoors store shows you were paying attention. Maybe your wife really likes manicures but never gets them for herself. A gift card to a spa shows thought.