A good tailor can do amazing things, but there are limits.
When it comes to tailoring, putting aside the quality of the suit (fused/glued canvas or not, among other things), the key thing you want as close to right from the start is the shoulders. Sleeve and jacket lengths are simple, neck and chest less so, but if the shoulder width is all wrong it’s a major undertaking to alter if it can even be done.
AOL Keywords.
Anyone remember brands putting their keyword in all their advertisements, like they do for a hashtags and @ signs today?