I’m fairly new and don’t 100% understand it yet, but instances are run on servers that require money. Are we heading towards seeing ads or subscriptions to raise funds instead of relying on donations to cover overhead?

Especially with the influx of new users. Hardware upgrades are needed.

  • SloppyPuppy@lemmy.world
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    Wikipedia is probably the most important thing on the internet fight now. It also needs some amount of servers, many crawlers scan it daily, I assume its a shitton of users and logins and API hits and what not. And still it survives on donations alone.

    Eventually lemmy is not a streaming services with videos and and a lot of bandwidth. Its just text and people connecting. So I assume you dont need massive servers and shit.

    • FlashMobOfOne@lemmy.world
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      With that said, I’d encourage everyone to sign up to donate a dollar a month to your Mastodon and Lemmy instance. To me, a couple of bucks a month is worth it to not have to fight against a dumb algorithm or deal with ads.

    • thawed_caveman@lemmy.world
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      I wonder how similar Lemmy is to Wikipedia in terms of storage/bandwith requirements? It’s text and pictures in both cases, but there may be nuances that i’m not aware of as a noob

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        One big difference right now is that it’s a ton of small people donating their time and servers for this. So the costs aren’t as centralized and are spread over many people.

        I saw a thread of instance owners talking about why they host, and some actually get free server usage through their work or run servers already and Lemmy only uses a small portion of that.

    • Robaque@feddit.it
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      And if we ever want to post videos, I imagine PeerTube links would be a good way to go?

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      Wikipedia’s page serves simple. The documents get edited and processed into html when submitted.

      Lemmy dynamically builds the html for every single http get.

      That’s a very different cost for a server.

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        Umm, no? Lemmy UI is a PWA/SPA and all the html “building” happens in your browser.

        • WetBeardHairs@lemmy.world
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          It doesn’t really matter that much if the Lemmy protocol itself doesn’t build the html - there is still a process that involves multiple steps that may or may not be server side in order to build the comment trees that we see.

          There’s a node, yea! Oh hey… that node has children! Awesome! All of those exclamation points are either server side or client side lookups. Hurray! Oh look it’s a wikiepedia article. No exclamation point lookups allowed.

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    I’m going to tell you a secret…. Yes.

    All those things could happen. Some people could run a site that has ads. Some people could run a site that charges a membership. Some sites could have a Patreon membership. Some sites could do subscriptions….

    And some sites could be completely free.

    The funny thing is, because of the federation, no one will be harmed. Let’s say I startup a site and all I do is pass through the cost of the site to each user. No profit, just what it costs to maintain the server is shared among the members.

    Is that unreasonable?

  • fidodo@lemmy.sdf.org
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    The fediverse is not a single database or server. It’s a protocol and standard that’s distributed by design. The fediverse as a whole cannot be centrally monetized, just like email can’t be monetized. A single provider could potentially choose to try to monetize either by requiring a subscription or showing ads, exactly like email providers do, but if you ever feel like they’ve stopped providing a good service you can just switch to another instance just like you can switch to another email provider.

    Unlike a centralized service like Reddit, you’re not locked into a monopoly. Switching instances does not lock you out of the system as a whole, just like you can still receive email if you switch to another provider. With Reddit you can only access the platform through Reddit because it’s a closed source centralized monopoly.

    One thing the fediverse seems to lack as far as I can tell is a way to link accounts, like how you can set up forwarding with email, which helps you switch providers. But the protocol and standard is still being developed so maybe that’s something that can happen in the future

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      A point of caution:

      A large company absolutely could come in and absorb the majority of lemmy traffic and build proprietary code and features on top of the main protocol, eventually making the open source protocol obsolete and supplanting it as a paid/closed-source service. It has been done repeatedly by tech companies, and it is the main reason many people distrust Meta’s interest in joining the fediverse.

      For all the reasons you just mentioned, we should fight tooth and nail against that from happening, but we should at least be aware of the threat.

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        I think the email comparison is apt. We are currently in the bbs/dial-up ISP stage of the fediverse. When people had aol.com or netcom.com addresses.

        That gave way to powerful centralized services such as Hotmail or rocketmail, that had the promise of never changing your email again. We then saw Gmail become the big boy on the block with amazing technology.

        Even with these powerful entities, there were still hobbyists and corporate email.

        I predict the fediverse will follow a similar path. lemmy.world and beehaw are like the netcoms, or even the bbs’s, basically hobbyists, and Internet communists setting things up for the common good, or simply because it’s fun.

        We’re going to see instances fill up, become unstable, unreliable, etc. People will get frustrated when Lemm.ee, or their preferred instance can no longer support the volume they have attracted. We’ll see a professional service like a Hotmail that promises a forever home. You’ll likely also see vanity instances like what rocketmail offered. Given the nature of the interest based servers, we’ll likely see vanity instances come about singer than they did with email: starwars.fedi, lotr.verse, piano.lemmy, etc.

        Once corporate interests start to see value in a powerful, stable instance that can collect user data and serve targeted ads (starwars.fedi is easy to target), they will dump enough money to push out the hobbyists. The hobbyists will not go away, but they won’t be needed anymore.

        That’s when you’ll see the disruptor. Someone who comes into the space like Google did, and the fediverse will be an open protocol that is dominated by a few massive interests.

        All in all, I’m not predicting doom, just the natural course of events, which actually will be great for the fediverse. Just like I love my gmail.com account more than my hotcity.com account, I think the future of the fediverse is bright, even if corporate interests get heavily involved, and dominate the 'verse, because there will always be room for innovations, and hobbyists, and while a single company could dominate, the protocol is still open for anyone to do their own thing, and not be bound to a single company if they don’t want to be.

        • AFK BRB Chocolate@lemmy.world
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          I think this is spot on. It’s completely foreseeable that a well funded enterprise could stand up an instance that’s super robust and can handle a lot more traffic than current ones. They could, say, attract celebrities to do AMAs and handle the load. Or maybe they could create some communities that they stock with a giant amount of useful content.

          They’d do it for free, and it would just be another instance, but it would become invaluable, with more and more communities hosted there, and more and more users making it their home instance, until the owners felt they were valuable enough that they put their content behind a paywall or they start serving ads. Sure, people could just move to other instances, but the point would be that suddenly doing without them would be painful.

          But unlike Reddit or Twitter, it’s not as much as all or nothing situation, and other instances can compete in the same realm.

      • boonhet@lemm.ee
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        Incidentally, Google is kinda doing this with email.

        If you run your own email server for your business, they will rate limit you under the guise of spam protection, even if your emails are never caught in their spam filters. Some business reported up to 12 hour delays on their emails being delievered. They want everyone to use preferably their own service, or at least another major giant’s, so they can push the smaller players out of the market.

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            I think there are benefit of killing twitter, mocking el*n and skirting europe regulation on moderation laws. But the worry is there, I hope the devs stand their ground and rejecting any doubious modification from meta on fediverse protocols.

              • Matt@lemmy.world
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                I’d be surprised if there’s more than one Meta instance, as “multiple instances” tends to make the UX more confusing for those who are unaware of it. So it shouldn’t be hard.

                • fiah@discuss.tchncs.de
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                  they’d abstract that away for their users, they won’t know or care. And if one instance gets blocked, they’ll just spin up a new one and migrate the data. Meta users won’t have to think about the whole fediverse aspect of it because it they had to, it would never get off the ground. So meta has to abstract it away or it’ll be DOA. Which means we have to keep blocking any and all meta instances when they’re identified as such

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    The big difference with Lemmy is that it’s not really a service, it’s a open protocol and standard, like email, or http. The service itself is provided by distributed instances that adhere to the protocol. Like those protocols, no one company has been able to get a monopoly on it. Some have taken over a lot of it, like Google with Gmail, or cloudflare, but if you don’t want to work with them there are a ton of other options you can go with, and you will not be locked out of the system if you do.

    Reddit was a centralized closed source system so if you don’t have a Reddit account then you are locked out of the system completely.

    Lemmy is decentralized so no one instance has or can gain a monopoly. If you want to break ties with one instance you can just switch to another one and still participate with it and the rest of the fediverse.

    Not only does that give you choice in a worst case scenario, it also keeps all the instances on their toes because they don’t have dictatorial control over their users.

    Spez’s fatal miscalculation was that he thought he had user lock in, but unlike other social networks where it’s your only option to keep in contact with your real life friends, or it’s the only platform your favorite creator posts on, they had neither. Almost all accounts were not connected to your real life and posts were mostly links to other platforms. Very few creators had Reddit as their sole posting platform. The interactions were ephemeral and superficial. Dropping Reddit was the easiest service I ever had to drop.

    • Holodeck_Moriarty@lemm.ee
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      This is a great analogy. It would be like asking what happens when someone tries to monetize email.

      All the users would jump ship to another one immediately.

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        Most email providers are monetized. For most providers you either pay a subscription or they inject ads. The important thing is if they get too greedy and start providing a bad service you can switch providers.

        Email services are monetizable, but email itself cannot because it’s not a tangible thing, it’s an idea and agreement to follow that idea.

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            Yup! But they put them in the promotions tab so they kinda blend in with promotional emails and they’re presented very natively. The only way you can tell the difference is a little ad symbol.

            They can’t over exploit their users because users have choice. Back when Gmail first came out there was a rush between companies to provide the most storage and features and that’s because email being an open standard inherently encourages competition!

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    No insult intended but as you say, new here, rtfm a while before complaining.

    Yeah, it is a good idea for you to pay. How’s two bucks s month sound? No ads, no tracking, no personal data theft, the ability to change instances if the one you’re on goes fascist/corporate/whatever you dislike. Code you could actually modify.

    No CEO whims, no need for “growth” I’m that ever increasing destruction mode.

    It’s different than corporate media. Those of us old enough remember the early internet and beyond, bbsing. This fedi shit is the good shit. Adapt! It’s pretty fkn great.

    Lol it’s sucks now! Lol from the hyuuge influx of new people, new code, changes and a taste of chaos. I love this.

    CHANGE IS GOOD!

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          Depends on your user count and post frequency. Images take a lot of space and space is still not cheap on cloud.

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    Besides all the discussion of nonprofits and donations, fedi server hosts have way less overhead. They’re not generally trying to profit, so they only need to break even (or run a deficit small enough to deal with out of pocket). A corporation is trying to give 6 or 7 digit salaries to CEOs and/or shareholders. So they need to extract more than the cost of hosting.

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      “Generally not trying to profit” - but we’re all humans. If someone offered (hypothetical amount) $2M to “buy” an instance, which admins would sell?

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        But why would you as a user stay on that instance?

        If you start seeing ads and you don’t want to, you move to another instance. If all instances start to serve ads and you don’t want to see ads, you have to start your own instance.

      • Holodeck_Moriarty@lemm.ee
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        But who would stay on an instance with ads or something when there are thousands of options?

        Hell, I made accounts on the top handful of instances just for situations in which one goes down for maintenance, or the admins do something weird (like defederating from big communities).

      • thawed_caveman@lemmy.world
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        I think about this a lot. Lemmy fully deserves to have a lot of users, and a lot of users means a lot of opportunity to profit one way or the other, so the potential for profit-seeking behavior is there. So if we imagine a future where one instance has 500k users, it’s easy to imagine the owners trying to take it beyond the break even point and making it as profitable as possible. Anyone who puts themselves through the trouble of hosting an instance deserves to make a good living, but we don’t want predatory greedy policies.

        The question is, how easy is it to migrate your account from one instance to the other? I haven’t tried yet

        • Robaque@feddit.it
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          I’d like to know that too. The solution I’ve seen mentioned is to just create your own instance to host your own account which is… easier said than done, lol.

          It would be cool if we could keep offline backups of our accounts and “sync” them to an instance of our choosing. Migrating would be as simple as syncing up the backup to another instance. And importantly, it would be way easier than setting up one’s own linux server, most people wouldn’t even know where to start.

            • Robaque@feddit.it
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              Is there any community suggestions instance? Wouldn’t mind making a post with a backups functionality request if one hasn’t been made yet 😅

      • nix@midwest.social
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        That’s true, an instance would be very tempted by that. I was referring more to the day to day, there’s no incentive to squeeze users.

    • merc@sh.itjust.works
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      Also, a site like Reddit wants something like 99.9% availability: roughly 8 hours of downtime per year. Lemmy instances are probably satisfied with 99% availability: roughly 3 days of downtime per year. If one instance is down, but the rest of the fediverse is up, it’s a bit annoying, but not devastating. Users of that instance might have to create alt accounts on another fediverse instance, and certain communities would be offline for days. But, as long as the entire fediverse itself doesn’t go down, it’s not the same as a Reddit outage.

      Getting that extra “9” of availability means having engineers on call, it means having a technical staff that creates and maintains monitoring systems, does capacity planning, runs disaster preparedness scenarios, etc. It’s expensive.

      Some fediverse admins might run monitoring systems, either because they really care about their instance, or because doing it is interesting and fun. The ones that don’t might just have to do reactive maintenance when something breaks. But, because you’re only aiming for 2 nines, it doesn’t have to be a full time job.

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    No ads, no tracking, just donations. The model proved itself when twitter went to shit and a big influx of users came to mastodon, it all worked out.

    • small44@lemmy.world
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      Many mastodon instances shut down. There’s always a risk that at some point the donations are not enough to sustain an instance. It could be very problematic if mods lose their communities when an instance shutdown.

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        Perhaps what we need is a backup code or some kind of exportable file with all our data (subbed communities, interactions, yadda yadda) which we can port over to a new instance if necessary.

        • Norgur@discuss.tchncs.de
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          Yeah, especially with Lemmy which is a lot more permanent than Mastodon is. You can screenshot your old toots but you can’t screenshot a userbase. There should be a way to migrate a community to another instance while keeping the subscriptions.

        • Matt@lemmy.world
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          Mastodon does this (you can download a full backup of your entire account - although not sure about media) every 7 days, which can be imported into various other Fediverse platform accounts, depending on what they allow.

          I suspect that all Fediverse platforms worth their salt will make this a core feature.

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    It’s already monetised. Just click on the links under Donations in the main sidebar or straight to the OpenCollective page for a glimpse. We pay for it with our money. That’s how we know we’re not the product.

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    The Fediverse SHOULD allow monetization and they don’t yet. As per Mark Bayliss:

    The problem here is that despite these large and escalating costs, a significant part of the fediverse is intrinsically hostile to anything other than charity or goodwill as a basis for running a server, due to hostility to capitalism as an abstract or just on a general point of principle regarding how web services should be funded. Any instance that runs advertisements to its users is likely to be blocked by any others purely on those grounds. Some instances have tried to introduce subscription fees for joining and have been blocked as a result. Ownership by a corporate entity or accepting funding from one is also likely to wind up with a block.

    I’m not saying to commercialize the entirety of the Fediverse but if you want it to actually compete with Twitter and Reddit and Tumblr then you need to open it up further.

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      I’m not saying to commercialize the entirety of the Fediverse but if you want it to actually compete with Twitter and Reddit and Tumblr then you need to open it up further.

      I’m not sure this is what the community wants, or what we should want. The server operators should be able to get enough money to afford operation and cover some of their time investment, but I don’t think competing with businesses that obsess over large growth is a worthy goal.

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        I understand what you’re saying but I do fear that we risk relegating Mastodon and Lemmy into niche apps the same way desktop Linux never got popular. As the linked author noted above, most people don’t care about “free as in speech” or whether a site is open source or not, they just want working social media where they can talk to others.

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          I am, somehow, on both sides. I do think monetization is necessary, but would also like to keep part of it out of it.

          I guess that I see monetization a bit idealistically, like having non tracking ads and sponsorships, or having separate instances with paid accounts that is also financing others… stuff like that. But that might not be enough anyway, as it is not for reddit, twitter, fb, yt… even with all of their data harvesting and selling.

          So maybe donations are the way to go? Wikipedia is one of the biggest sites of the world and is managing to collect enough money through donations.

          Lemmy/Mastadon is even easier, country/cities can have their instances to allow their citizens access to social network, companies can have their instances for their users and potential users or just as giving something to community.

          And we can have this kind where we donate to individual administrators.

          I think that even if I would enable adds they would get less than 1USD per month for me, let’s say I donate 10USD per year for lemmy+mastadon?

          Maybe tutanota, protonmail can have their instances? They are already hosting stuff, so would be a big problem (except moderation).

          I can see all of this fail, but I also see it can succeed.

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        Totally agree. Really do not want this to become too popular, because then you get bots, fraud, fake news, trolls and shitposting. Being too small to interest those guys is a good thing.

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      I think you’re missing that point.

      If you’re paying to provide a free server, and along comes another server owner who wants to peer with you. Only they’re charging their users for the same thing you’re giving away for free. Why wouldn’t you be a little bit miffed that they want to take your freely-given service and sell it to their users - because that’s what would be happening in that situation.

      Monetising something that’s intended to be free is very, very difficult. Not impossible (see open source software and the businesses that grow around that), but it’s a lot harder when it’s a service.

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        I think the best solution to this whole monetization issue is to just make sharing bandwidth as easy as possible on the fediverse.

        If hosting can be done by everyone using an instance, no one entity has to bear overwhelming costs, so there’s no excuse to demand money.

        • digdilem@feddit.uk
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          That’s an interesting idea - have a special tier on one or more cloud providers paid for out of that source, or even a flat payment to any server provider based on number of users/activity or something like that?

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        I don’t think I would have joined my server if it required a fee to join but now that I’m on it and enjoying the experience and administration I’d gladly throw a buck or two a month their way for servers/maintenance.

      • SulaymanF@lemmy.world
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        Subreddits have 10 million subscribers, I haven’t seen a Lemmy group with more than a few thousand people. I don’t know about you but I’d like Lemmy to be as rich in content and discussion as Reddit was. Unless you like social media when it’s empty of users.

    • millie@lemmy.blahaj.zone
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      I could see a legitimate service being made out of something like an extra private lemmy, or a lemmy with additional features. Sort of like you’ll see these suites of services from Proton or Nord. Yeah, i can set up my own SMTP server, even encrypt my data, but it’s a lot easier to pay a few bucks to have a reliable service do it.

      With federated services eventually becoming mainstream, i wouldn’t be surprised to see some companies offering packages that do things like provide additional privacy or larger amounts of storage.

      Or like I’d imagine sustainable video hosts will have to monetize somehow just to pay for the storage space.

  • 👁️👄👁️@lemm.ee
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    Because there will always be rebels running small to medium size instances based off of donations. It was the very first thing to happen at the birth of the internet, and will continue to happen today. Will there be a few major instances that eat up the majority of the fedi? Yeah, probably, but the design of the fedi is that the experience of decentralized social media will stay the same regardless of what’s going on with instances of the network.

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      Let’s just hope it doesn’t go the way of email, it started the same way: federated service controlled by no one. Nowadays big corporations influence banlists to enforce a protection racket and non-compliant instances are both banned and filled with spambots.

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        I’ll be honest with you, I would rather have the ban lists than not. No server is required to use them, and the amount of spam and fraud they filter out is enormous. If someone gets on an IP blocklist because they either can’t or don’t know how to secure their system, then no one should trust anything from them. Having a way to identify them before they cause a problem is enormously helpful.

        There is already a project underway to identify federated servers that just spew spam, and I am all for it.

        • hydra@lemmy.world
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          No server is required to use them, and the amount of spam and fraud they filter out is enormous.

          Okay you do have a point. The thing is they get abused for email where it’s pretty much a racket. I just really hope Lemmy doesn’t end up the same way, since if some bad faith powerful actor starts having control over a list then they get to dictate which servers can federate and which ones not, which is pretty much a walled garden.

          I do get the need to identify malicious instances preemptively though, spambots are a threat wherever we go and some instances are just insufferable like exploding heads.

        • dazt6h@lemmy.dbzer0.com
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          1 year ago

          After getting into an IT job and dealing with poorly managed email domains with non existent DNS records. I can completely agree with you, it’s necessary.

        • b3nsn0w@pricefield.org
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          1 year ago

          what’s the project called? instance admin here, i’ve defederated from a few problem instances i’ve found so far but i just can’t read through all of it

      • Zippy@lemmy.world
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        1 year ago

        While correct in that email is definately now limited to a small number of major corporations, the core function has not been monitized. In other words, because I have a Gmail account, I am not limited to Gmail apps nor do they inject advertisement into them. I can live with that.

        • hydra@lemmy.world
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          1 year ago

          But is hosting your own mail server and using it for work/finances/everyday life still an option? I don’t think so, at least not without workarounds because sooner or later you will have to send/receive to/from big email.

          • just_some_guy@lemmy.worldB
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            1 year ago

            I looked into it not too long ago. It’s basically a standard spam protection to block any emails from a private server. Sure Google doesn’t own Email, but any Ody with a Gmail account won’t even get your email in their spam filter, it won’t even make it that far.

            • PaintedSnail@lemmy.world
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              1 year ago

              As someone who works with small businesses, most of whom run their own internal email server, I completely disagree. Yes, it does take some knowledge of DMARC, DKIM, SPF, and DNS, but any well-managed server would have those set up properly anyway. GMail has no issue accepting email from a correctly set up server.

              AOL servers, on the other hand, are a massive PITA.

      • 👁️👄👁️@lemm.ee
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        1 year ago

        We are already cut off from big tech social networks, who cares if it were to happen again? It can only make us grow bigger than we are now.

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    1 year ago

    The fediverse is the coolest thing that could happened, freedom is what all people should seek for, creating their own spaces and not supporting corporations that only want to make money out of people’s lives, data, attention, mental health, etc …

    It’s better to support the instance you are in with donations for sure.

  • what_is_a_name@lemmy.world
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    1 year ago

    I may be a minority. But I would gladly join a server that is paid and I get stability, but also a better stronger fight against the inevitable onslaught of shit - in return.

    • Nat@apollo.town
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      1 year ago

      I would too. But only now that I’ve gotten a little familiar with how the fediverse works in practice. For entirely new users, asking them to pay for the Lemmy learning curve is a lot.

      • what_is_a_name@lemmy.world
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        1 year ago

        Yes. I guess my perspective is coming from someone who has a) been on Reddit for years and b) on Lemmy for a while. I felt the pain when my needy communities went dark and I lost ability to troubleshoot to consult and to bond. Reddit and now Lemmy are not for pics of cats for me. So I get the value I get from it.

  • Cleveland Rock@lemmy.world
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    Open-source projects have always been sustainable by donations. Just look at Wikipedia; it’s been around for 22 years. Linux has been around for even longer.

    If lemmy.world ever sold out, I’d probably just move to reddthat.com. Problem solved.

  • Matt@lemmy.world
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    The Fediverse as a whole cannot be monetised, censored, or taken over by hostile entities.

    Individual instances can, but they are only part of the whole and not the whole thing, so instances of Elon Musk or Steve Huffman simply cannot happen on the same scale.

    As a fun fact of the day, Wikipedia subsists entirely on charity, so it’s very possible to run things using this model if you provide enough value and transparency for people.

    • Richard@lemmy.world
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      Yep. I don’t get why it is so hard for people to understand that non-profits CAN sustain themselves from donations. There’s so much brainwashing and gaslighting by corporations going on that people start to question everything outside of the ultra-capitalist system, even the most basic and genuinely nice human interactions are doubted

      • Matt@lemmy.world
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        1 year ago

        Yeah it’s weird, there’s plenty of examples of what people would consider “profitable” non-profits: For example Mozilla Thunderbird pulled US$6 million last year in donations alone, with the average donation being US$21, I think.

        Mastodon, another non-profit, while not quite as lucrative, pulls in around £24,000 a month on Patreon donations alone, not counting any outside sponsors or Open Collective donations, and so on.

        Build value, and people will happily support you.

    • Pyr_Pressure@lemmy.ca
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      1 year ago

      However if reddit decided they want to plug the leak, if they offered $1 million to the admins of sh.it.just.works and lemmy.world and beehaw, if they accepted, reddit could then defederate the three largest instances from everywhere and Lemmy would basically have to start from the ground up again. A lot of users would probably not bother making an account elsewhere as they may feel it not worth it since it could happen again.

      • renrenPDX@sh.itjust.works
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        Brave of you thinking that I don’t have multiple Fediverse accounts. Buying those instances would be worthless, since users would just migrate to a different instance, even easier than moving from Reddit.

      • Toma@lemmy.ca
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        Lemmy wouldn’t have to start from the ground up. They would already have all the source code and instances, a potential userbase who was already convinced not to let these people control their social networks, who already have the frontend installed on their devices, is already used to the interface and features of the app. Even if Spez were to do this, other instances would be built and in the long run it would be a financial hole.

      • conditional_soup@lemm.ee
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        Another possibility is that a big corporate will dedicate a dev team to make their own FOSS fork of the Lemmy codebase that, due to its rich feature set and support, becomes THE version of Lemmy to use. Kinda like Meta and React (though React was originally fully internal to Meta, you get the point). Of all the big companies to do this kind of thing, Meta would be the best, imo, given how they’ve been with their AI models and React, but I still don’t like the idea given what we’ve seen happen with Red Hat.