Check out Cory Doctorow’s post on a term he coined called enshittification. Good primer to some of the same patterns we are seeing.
I believe there is another comment that breaks down a supposition for Reddit’s enshittificationw, too, in this thread.
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
from Cory Doctorow’s article on ‘enshittification’, which has become mandatory reading.
They are trying to squeeze as much money out of their platforms as possible, regardless of the fact that it’s at the expense of users and will downgrade users experiences.
Rabbits
Because they realize they can get away with pretty much anything.
The user bubble has popped now that investors started questioning why the fuck they’ve been investing huge amounts of money into companies that make no money just because they have lots of users. With that investment money drying up, these tech companies are desperate to start making a profit so they can survive and grow their value still.
TLDR: investment in unprofitable tech companies is drying up and companies that aren’t profitable are scrambling to make money.
Rabbits
Cory Doctorow termed it “Enshittification”, and wrote about the process here: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
I’m glad I read through the whole thing.
Bummed that I won’t be winning a testicle 😰
I’m glad I read through the whole thing.
Bummed that I won’t be winning a testicle 😰
I’m glad I read through the whole thing.
Bummed that I won’t be winning a testicle 😰
Capitalism. Monetise everything no matter the cost to the users
To expand on this, it’s not just capitalism - it’s greed.
I don’t think “greed” is quite the right word. “Greed” would be the right word if they were trying to make themselves more profitable. But they’re not: they’re trying to make themselves profitable at all. That’s not about greed, but about surviving. You can’t survive unless you stop hemorrhaging money at some point.
Maybe the question is “Why do investors invest so many hundred of billions of dollars into companies that cannot be profitable without becoming super-shitty? And why do users join them knowing that they’re going to become super-shitty one day?”
Well,greed causes capitalism
To expand on this, it’s not just capitalism - it’s greed.
No it’s just capitalism lol. Every company has to continue reaping in profits for capitalists or else it dies. This is just Reddit’s way of doing that.
do you think this move will be good for their business?
Exactly – this is almost certainly bad for Reddit’s business at this point. The problem here isn’t necessarily capitalism so much as it is a egocentric CEO gone mad with power.
Yea, I am not a capitalism enjoyer, but it’s comical watching people insert their favorite pet politics as the sole reason for everything that’s happening.
I don’t even think it’s a bad business decision.
Most people didn’t use 3rd party apps to begin with. I’d guess about 75% of the vocal minority who protested, will continue to use Reddit.
And a very small % of people will quit Reddit in favor of Lemmy.
Interest rates go up. Quantitative Easing go down.
They might have to play with real money lol
This is it. For nearly 15 years money was basically free for tech companies. Banks don’t pay anything, bonds don’t pay anything, the stock market is overheated and investors are still looking for return. So if your tech company was already public you could borrow in the form of bank loans or bonds for dirt cheap and if it was still privately held you can get money from individual and corporate investors.
Now that the free money era is over a lot of companies have had to finally think about making a profit so that they can keep the lights on. This is why there have been tens of thousands laid off in the tech sector in the last year or so.
As far as Reddit goes I have no idea what they’ve been thinking. It seems like they’ve been spending money developing features nobody wants or needs: locally hosted images and video which have to cost a fortune, live chat, and NFTs, to name a few. They’ve got the ~20th most popular website in the world with millions of daily active users and they can’t figure out how to make it profitable?
The API the third party applications used doesn’t serve ads. All they had to do for a bump in revenue is to insert ads and require third party applications to display them or risk losing their API access. Users would grumble but it’s a pretty reasonable ask. The fact that they didn’t do this demonstrates to me that they don’t think the money is in serving ads, they think it’s in data mining and they can only get the data they want from the official app.
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I wonder if restricting API access might be related to the explosion of GPT where ML companies need training data and they’ve been sucking it up from everywhere they can. Reddit and Twitter realized that they could charge these companies for access instead and hence all of a sudden API access costs money.
That has been the reasoning from Reddit. I believe it’s one of those business conveniences where yes, he’s not wrong, and gives them an excuse to kill something they think is extracting revenue from them (3rd party apps). Convenient excuse, but no one believes it.
I mean the purpose of a commercial platform is to create profit for the owners of the platform. I find it kind of funny that people are all outraged that these platform are pursuing their business interests. The mistake people made was to rely on these platforms to build their communities thinking that made them stakeholders.
Ultimately a for-profit social platform can only make money via advertising. If you are depending on advertisers to be profitable you become beholden to those advertisers. Advertisers do not care about “community,” “sustainability,” or what made the platform attractive to users in the first place. But they do care about “public perception,” and “number of users,” and most importantly number of impressions per user, per hour. The advertisers customers care about things that hurt their branch, so they dont’ want NSFW content, they don’t want violent content, they don’t want controversial content, they don’t want anti-capitalist content, they want “quality” impressions.
So if you are twitter or reddit, or facebook, or whatever, if your advertisers make a demand that will piss off your users and make it worse for them you will always do it and you will continue to do it until the platform dies.
