oversimplifying logoes and stuff makes me rage, especially this
What are they selling now 🙄
Cheap vapes and gucchi knock offs apparently.
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.
It’s not joguor?
It might just be depending on how far away you are
I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.
It doesn’t say “car” at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.
Edit: it’s like going from James Bond to Austin Powers.
Austin Powers has style. Crazy 60s style but style.
Ya, I wanted to use a bland spy but there aren’t any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.
JaGUar
Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
They went from luxury car company to mediocre smartphone brand
Jaguaren’t
They’re trying to impress investors with ‘serious’ design, not stand out with a unique one
Nothing says “serious” like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
Yeah, it DOES look like shit, but tiger-less and safe shit
>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
Some have more visual distinctiveness than this new minimalist shit
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
You were supposed to remove the text…
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
What’s this?
What’s this?
There’s color everywhere
What’s this?
What’s this?
There’s magic in the air!
UwU what’s this?
Notices whiskey tumbler 🥃 OwO, did Don Draper-sama leave this for me? picks it up and sips nervously so smooth loosens tie Notices ad campaign pitch on the table 📄 O-oh my, the client is gonna love this… or will they? 👉👈 nuzzles storyboard Y-you like the tagline? “Happiness is just a purchase away”? rubs temples dramatically Advertising is so hard lights cigarette Client-sama, pwease approve my pitch, I worked so hawd on it 🥺👉👈 smolders in existential dread
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
No, the Multipla deserves better.
Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.
That font is awful. The G looks completely unrelated to any of the other letters.
The G looks completely unrelated to any of the other letters.
I see this, since half of the letters appear to be uppercase, and the other half lowercase:
JaGUar
Maybe they want everyone to pronounce it with heavy sarcasm and mockery.
Yeah, I see that, too, but at least everything else is all smooth curves. The hard angle on the g makes it stick out as super different.
JaGUar
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That’s impressive, haha.
It looks like an off brand sportswear shirt you’d find on an African market.
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}